The importance of colour in wayfinding and environmental design - Leatrice Eiseman, Pantone Colour Institute

In this episode of the Wayfinding Xchange Podcast, we speak with Leatrice Eiseman, Director of the Pantone Colour Institute, about how colour influences perception, behaviour and navigation in the built environment. 

The discussion explores how colour can be used to support orientation, reinforce identity and create emotional connection with spaces. It also looks at the balance between aesthetic decisions and functional clarity when designing for diverse audiences. 

For designers and creatives, this episode highlights the powerful role colour plays in shaping the overall user experience. 

Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.