The craft of traditional signwriting in a digital age - Mark Josling, Spectrum Signs

In this episode of the Wayfinding Xchange Podcast, we speak with traditional signwriter Mark Josling, about craftmanship, heritage and the enduring value of making by hand. 

This conversation explores materiality, lettering, authenticity and the role of traditional skills within contemporary environments. It is a reminder that wayfinding is also about character, expression and human touch.

This episode is for designers, fabricators and anyone interested in the craft side of signage. 

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