Typography in wayfinding: how typefaces shape navigation and experience - Riccardo De Franceschi, Dalton Maag

In this episode of the Wayfinding Xchange Podcast, we speak with Riccardo De Franceschi, Creative Director at Dalton Maag, about the role of typography in wayfinding and how typefaces influence how people understand and navigate space. 

The conversation explores how typographic choices affect legibility, clarity and brand expression within the built environment, and why even subtle decisions can have a significant impact on usability. 

For designers working across wayfinding, branding and environmental graphics, this episode offers a deeper understanding of how type shapes both navigation and experience. 

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