Wayfinding Xchange Podcast

Designing the next era of navigation - Phil Rae, Living Map

Digital navigation is evolving rapidly. Interfaces are becoming more familiar, user expectations are shifting and guidance is moving towards systems that feel more seamless and less visible. Yet the core challenge remains the same: people still need to understand where they are before they can decide where they want to go.
In this episode of the Wayfinding Xchange Podcast, Alison Richings speaks with Phil Rae, Chief Product and Technology Officer at Living Map, about how human behaviour shapes navigation, what happens as guidance becomes more ambient and less screen-based, and why maps will not disappear, even as technology changes.
Read more about Living Map's digital mapping solution for the Met Museum and explore their live, interactive map for Metro Centre. 

How stadium architecture and wayfinding shapes the fan experience - Jon-Scott Kohli, BDP Pattern

In this episode of the Wayfinding Xchange Podcast, we speak with Jon-Scott Kohli of BDP Pattern about Everton's new waterfront stadium and the role architecture plays in creating an intuitive street-to-seat journey.The conversation explores stadium wayfinding, heritage-led design, fan experience, movement planning and how architecture and information design work together in high-pressure event environments.For architects, venue operators and designers, this is a valuable look at how major sports environments can feel intuitive, memorable and operationally robust. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.

Why brand strategy should come before the build - San San Chan, Latitude

In this episode of the Wayfinding Xchange Podcast, we speak with San San Chan, Managing Director at Latitude, about the role of branding in shaping places before they are built.They discuss identity, storytelling, emotional connection and how brand thinking can inform the built environment from the outset rather than being applied at the end. The episode looks at how stronger brand foundations can lead to more meaningful, coherent visitor experience.For developers, architects and designers, it is a compelling argument for bringing brand into the conversation earlier. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.

Inclusive design, co-creation and better wayfinding in the built environment - Lucy Smith, HTA Design

In this episode of the Wayfinding Xchange Podcast, Lucy Smith of HTA Design discusses how inclusive design and community engagement can shape more welcoming, legible places. The conversation covers estate regeneration, co-creation, place-based storytelling and the relationship between design decisions and everyday lived experience. It is a strong reminder that wayfinding is not only about movement, but about belonging, participation and trust.This episode is for anyone interested in creating places that work better, for more people. 
Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.

How sustainable design can respond to climate challenges in the built environment - Sean Lockie, Arup

In this episode of the Wayfinding Xchange Podcast, we speak with Sean Lockie, Director and UKIMEA Decarbonisation Leader at Arup, about decarbonisation, climate resilience and the wider sustainability agenda shaping the built environment.They discuss how sustainability is influencing design thinking across disciplines, from governance to finance to material choices, policy and long-term resilience. It is a broad and timely conversation about how design can support a more responsible future. For those working across architecture, infrastructure, estates and placemaking, this episode offers a wider view of sustainability beyond compliance alone. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.

What Scandinavian design can teach us about better wayfinding - Michaela Pihl Olsen, Urgent Agency

In this episode of the Wayfinding Xchange Podcast, Michaela Pihl Olsen of Urgent Agency shares her perspective on Scandinavian design and its influence on wayfinding, branding and communication. The discussion explores regional approaches to navigation, the growth of strategic wayfinding in Copenhagen, and the balance between clarity, simplicity and identity in the built environment.This episode is for anyone interested in international best practice, design culture and the evolution of wayfinding as a discipline.Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.

Creating world-class visitor experiences in museums - Lizzy Whirrity, Imperial War Museums

In this episode of the Wayfinding Xchange Podcast, we speak with Lizzie Whirrity, Head of Visitor Experience at Imperial War Museums, about what it takes to deliver a best in class museum experience. 
They discuss visitor needs, operational realities, emotional journeys and the importance of clarity and consistency in cultural environments. It's a conversation that highlights how visitor experience is shaped by far more than exhibitions alone. 
For museum and cultural institution leaders and experience designers, this episode offers valuable thinking on how people engage with complex public institutions. 
Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.

Can mycelium transform sustainable signage? - Ryan Little, Funguy Design

In this episode of the Wayfinding Xchange Podcast, we speak with Ryan Little, Founder of Funguy Design, about the potential of mycelium as a material for sustainable signage and architectural applications. 
They explore innovation in materials, circular design thinking and whether lower-impact alternatives can become viable at scale in the built environment. It's a fascinating conversation at the intersection of sustainability, fabrication and design experimentation. 
For designers, architects and anyone with an interest in sustainable materials, this episode opens up a new material conversation. 
Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.

How experiential design connects people, place and wellbeing - Cybelle Jones, SEGD

In this episode of the Wayfinding Xchange Podcast, Cybelle Jones, CEO of SEGD, discusses how experiential design can shape more meaningful relationships between people and the environments around them.
The conversation looks at connection, identity and the role design plays in supporting human wellbeing. It broadens the discussion beyond signage to the wider experience of navigating and understanding place.
For anyone working in wayfinding, placemaking or experience design, this episode offers a strong articulation of why this field matters. 
Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.

Landscape architecture and wayfinding: designing better outdoor spaces - Scott Carroll, LDA Design

In this episode of the Wayfinding Xchange Podcast, Scott Carroll, Director at LDA Design, explores the relationship between landscape architecture and wayfinding. 
This discussion explores movement through outdoor environments, how landscape can support orientation, and the importance of integrating navigation thinking into wider public realm design. It is a useful reminder that wayfinding starts long before a sign is needed. 
For urban designers, landscape architects, and public realm teams, this episode shows how legibility can be built into the fabric of a space. 
Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.